Coca cola in china market Essay Example | Topics and Well Written Essays - 750 words

Coca cola in china market - Essay Example This proved futile as the local media always gave first preference to the local firms’ products during its advertisement in peak hours. This disadvantaged coke as a whole leading to decrease in sales in the markets. To overcome this, company should have launched its own website (Staff, 2012). This would have helped the company to acquire and control a broader market place. Many customers would have followed the launched online hub to get information about the company’s product. This would have increased the sales as consumers would be at ease to get information on new company products and offers thus creating their commitment to the products. Secondly the company incorporated the initial American culture it had early adopted in the US market in other foreign markets. This led to its failure in many external markets like in Germany. People disliked the idea of coca cola using American culture in advertising and developing its products. The foreign customers were angered by this act of coke using American culture to advertise products in their countries. This they viewed as an infusion of foreign culture that competed with their own culture (Chan, 2012). Many consumers boycotted the coca cola company products and instead shifted to locally produced products. ... This led to few people getting to know of the existence and advantages of the coca cola products. This method adopted by coke proved to be too expensive but very ineffective as it failed to achieve its goal of popularizing coke products in China. Instead coca cola could have invested the money it used to finance the road shows in sponsoring the Olympics. Many Chinese involve themselves in Olympics either as participants or viewers. By getting involved in sponsorship of the Olympic games coca cola would have attracted many Chinese who create their time to watch the Olympics thus creating a large pool of customers across China (Chen, 2012). In china coca cola could have used traditional ways of packaging mostly used to integrate Chinese culture in a product. Coca cola would have succeeded more in China if it adopted a new packaging method with unique features like red stars that mostly appeal to Chinese youths this would have enabled the company to segment a market of the young custome rs (Li, 2012). In its advertisement coca cola used American Santa Claus. In it operation in China it could have used a similar photo but with the Chinese costume. This would have attracted a large pool of customers especially children thus helping the company to segment the market. In it worldwide Olympic campaign that went by the name â€Å"move to the beat† coca cola advertising department decided to use the London national anthem beats in their campaign song. This didn’t go well with the Chinise. Many young Chinese didn’t associate London with music. This costed coca cola a lot as many young potential customers opted to consume other products manufactured by their own local companies. Instead of this error of using Britain national anthem beat in to advertise its

The impact of VAC Therapy on management of sternal wound infections Literature review

The impact of VAC Therapy on management of sternal wound infections after cardiac surgery - Literature review Example The impact of VAC Therapy on management of sternal wound infections after cardiac surgery Sternal wound infection after cardiac surgery is a serious problem resulting in increased patient morbidity; mortality and duration of hospital stay (Luckraz et al 2003). The incidence of this infection has been variably reported as 0.5 to 5% and the resultant mortality as 10 to 25% (Sjogren et al 2006; Schimer et al 2008). Conventionally, many management techniques have been recommended to treat this complication like surgical debridement with open dressings, closed irrigation of the infected wound, or reconstruction with vascularised omental or pectoral muscle flaps (Domkowski et al 2003). Vacuum assisted closure (VAC) therapy is one of the newer modalities to treat this complication (Evans & Land 1997) which has been widely adopted. Application of negative pressure was successfully used for treating chronic wounds such as diabetic foot ulcers (Eneroth &Â  van Houtum 2008; Ubbink et al 2008). After it was found successful in achieving faster healing in these wounds, use of this therapy has been extended for the management of sternal wound infections as well (Luckraz et al 2003; Domkowski et al 2003; Hersh et al 2003; Sjogren et al 2006). However, i t hasn’t been proven yet with good evidence that its efficacy is more than the conventional treatment. Thus, the main objective of this review is to determine the effectiveness of vacuum assisted closure therapy in the management of wound infection after cardiac surgery. ... Also, it allows re-examination of the wound and bedside debridement, as and when required. To apply negative pressure, wound area is packed with special dressing (polyurethane sponge/foam or polyvinyl alcohol foam) and covered with a transparent tape which seals the wound. A drain tube passes through this tube which is connected to a vacuum tube which sucks out the fluid through this drain tube. Negative pressure applied is in the range of -75 to -125 mm Hg (MAS 2006). Conventionally, medical (antibiotics) and various surgical modalities have been used in the treatment of deep sternal wound infections (DSWI) (Singh, Anderson & Harper 2011). Surgical management options include closed suction antibiotic irrigation system, omental flap reconstruction, pectoralis major, latissimus dorsi or rectus abdominis muscle advancement or rotation flap, and microsurgical free flap. Early wound exploration is combined with any of these techniques. Regimen of sternal fixation with sternal plating sys tem is also getting popular (Singh, Anderson & Harper 2011). Traditional methods of wound care involve regular cleaning and dressing of the wound different kinds of dressing materials from simple gauzes to chemical impregnated gauzes as per the type of the wound. However, VAC therapy is being projected as one solution for multiple wound types. Search strategy A manual search was conducted for the journals, books and other data related to the subject. Internet was also accessed for searching for journal articles pertaining to the subject. CINAHL database via the EBSCO host platform was utilized to perform a literature search because it is the most wide-ranging nursing database and is easy to search. MEDLINE and COCHRANE database

Islamic peace and war Essay Example | Topics and Well Written Essays - 750 words

Islamic peace and war - Essay Example Thesis statement: The Islamic point of view on peace is based on restoration of peace, and war is based on internal insurgencies and external aggressions, not on religious motivation to fulfill selfish motives or to create an Islamic world. The Islamic point of view on peace is based on morality, cooperation, and common goodness. Besides, an Islamic state is responsible to disregard differences and to propagate freedom and peaceful co-existence. John Kelsay stated that, â€Å"In its broadest sense, the Islamic view of peace, like its western counterpart, is in fact part of a theory of statecraft founded on notions of God, of humanity, and of the relations between the two† (30). On the other side, diversity is one of the core aspects of peace in Islam. One can see that peaceful co-existence cannot be implemented without the help of a strong central authority. At the same time, human life is considered as sacred in Islamic point of view. Besides, killing one self (suicide) and killing others is not the proper way to attain salvation. To be specific, human beings must show willingness to follow the rules and regulations in a society. One can see that strict implementation of laws and regulations can maintain peace and security in a society. For instance, the low rate of criminal activities in the Middle Eastern Islamic states proves the same. Within this scenario, the criminals are aware of the fact that their instinct to commit crime will attract strict punishment from the authorities. Still, the strict implementation of laws and regulations cannot be considered as attempt to neglect individual liberty because common welfare and peace is important. Besides, Islam propagates peace, disregarding any sort of difference based on caste, sex, or racial identity. So, the Islamic point of view on peace is based on Islamic teachings, and the strict maintenance of laws and regulations in a society, by providing importance to

Discussion questions and participation questions...will load the rest Essay

Discussion questions and participation questions...will load the rest of participation questions - Essay Example The only risk that existed is associated with the value of the investment. Corporation can also issue commercial paper in the form of bonds to raise capital as well. Bonds are sold in lots of $1000 face value bonds that pay a predetermined coupon or interest rate. All corporations that are publicly traded in the United States is obligated to comply with the Sarbanes Oxley Act of 2002. Sarbanes Oxley (SOX) was created in order to protect investors and create greater accountability in order to raise investor confidence in the reliability of the financial markets. A provision that affected the way accounting firm perform business with companies is the prohibition of accounting doing both the audits and other types of business contracts with the same firm. Now the accounting audits are performed by independent auditors. A company can become delisted it fails to comply with the Sarbanes Oxley violation. For example a company that is caught cooking up the numbers could face severe penalties from the Security and Exchange Commission (SEC). Trademarks can add a lot of value to the corporation if they are properly marketed. The legal protection the trademark provides ensures that other firm cannot imitate their trademark names and other types of intellectual property. If another company or individual violates the trademark of a company the firm that is hurt can sue the person or corporation responsible for the trademark violation. Two companies that have been able to penetrate global marketplaces due to its trademark property are McDonald’s and Starbucks Cafà ©. It takes on the average 16 years and $800 million dollars to develop a new drug. Due to the high cost of developing prescription drugs is the reason why so many drugs are so expensive. Patents provide social justice to business for their investment. A patent creates a temporary monopoly for the holder of the patent. Companies can charge whatever price they please during the protected period due to the fact

The argument Essay Example | Topics and Well Written Essays - 1000 words - 1

The argument - Essay Example It is also believed that India was one of the few countries which pioneered the consumption of this plant as a tool for recreation and relaxation. The Sadhus and the Gurus who practiced the art of spiritual elevation found this plant to be extremely useful for their purpose. Ancient Hindu text Soma Veda refers to Marijuana as the â€Å"food of the thinking mind.† (ElSohly, Mahmoud) Despite being termed as a life saving drug, there are a number of side effects of this plant because of which the legalization of marijuana has not yet had a concrete stance in the law making process. Marijuana comes from the plant known as Cannabis Sativa. The major psychoactive compound in the plant is known as THC, and this is the element which is responsible for the psychoactive effects in the human mind. The female plant of Cannabis Sativa is consumed by people as it is said to be more potent with THC than the male plant. Marijuana has been used for medicinal as well as recreational purposes. I t influences the human body and mind in many different ways and even has the power of changing the mood to the perception of the human mind for a particular object. It enhances hunger when consumed and can lead to weight loss among those who consume it. It relaxes the muscles and also helps the mind calm down after the THC molecules hit the ‘cannabinoid’ receptors which are present in the human mind. ... The reason is valid as they understand that no matter what the law says, people will still be able to find means to procure Marijuana and consume it for their relaxation purposes. (Iversen, Leslie) However, they fail to understand that in spite of them consuming the plant in such a fashion, it remains a fact that this is not the legal way and they are going beyond the boundaries of law to procure and use this item. This is where the argument of legalizing Marijuana erupts, as those who want to smoke it and want it to be legalized raise their voice. These are the people who say that the boundaries of law have to be stretched to accommodate those societies which have been living on this plant for centuries now. However, there is strong counter argument from the other camp, as they believe that it is a drug and has extremely volatile effects on the human mind and body, and therefore it should never be legalized. The topic is indeed compelling and timely. The argument of legalizing Marij uana will never run out of time. It has been a debate which has been going on for ages now and the whole process of societies opening up to it and accepting it the way they have accepted alcohol will take a lot of time and effort, from those who want to legalize it and also from those who think it is in the right domain to legalize it and let the people decide for themselves. People from all walks of life have indulged in this ecstasy, be it the rock stars, the founding fathers of USA, or the common average man smoking in his courtyard, or the young students in college ready to take on the mantle of their life. It has been used and consumed by every kind of person out there and

Discussion questions and participation questions...will load the rest Essay

Discussion questions and participation questions...will load the rest of participation questions - Essay Example The only risk that existed is associated with the value of the investment. Corporation can also issue commercial paper in the form of bonds to raise capital as well. Bonds are sold in lots of $1000 face value bonds that pay a predetermined coupon or interest rate. All corporations that are publicly traded in the United States is obligated to comply with the Sarbanes Oxley Act of 2002. Sarbanes Oxley (SOX) was created in order to protect investors and create greater accountability in order to raise investor confidence in the reliability of the financial markets. A provision that affected the way accounting firm perform business with companies is the prohibition of accounting doing both the audits and other types of business contracts with the same firm. Now the accounting audits are performed by independent auditors. A company can become delisted it fails to comply with the Sarbanes Oxley violation. For example a company that is caught cooking up the numbers could face severe penalties from the Security and Exchange Commission (SEC). Trademarks can add a lot of value to the corporation if they are properly marketed. The legal protection the trademark provides ensures that other firm cannot imitate their trademark names and other types of intellectual property. If another company or individual violates the trademark of a company the firm that is hurt can sue the person or corporation responsible for the trademark violation. Two companies that have been able to penetrate global marketplaces due to its trademark property are McDonald’s and Starbucks Cafà ©. It takes on the average 16 years and $800 million dollars to develop a new drug. Due to the high cost of developing prescription drugs is the reason why so many drugs are so expensive. Patents provide social justice to business for their investment. A patent creates a temporary monopoly for the holder of the patent. Companies can charge whatever price they please during the protected period due to the fact

Reviewing Films Depicting Supremacy of Artificial Intelligence Essay Example for Free

Reviewing Films Depicting Supremacy of Artificial Intelligence Essay There is without a shadow of a doubt that we are now living in a time when there is almost nothing we cannot accomplish. The outbreak of high technology all around the world is soaring, and day by day, improvements on what is already highly intelligent devices are being developed. From computers, to cellular phones, to MP3 players, everything has been made accesible to man. Because of this technology, man can bask in his creations and marvel at the genius that he has invented through the years. Half a decade ago, todays technology wouldnt have even been deemed as possible. Yesteryears most advanced technological developers probably wouldnt have even dreamed of the possibilities of what we now have today. But such is the development of the human mind: our intelligence is further developing and increasing, being able to establish new concepts and ideas to be used for our own benefits. Indeed, with this highly advanced technology, we are further establishing ourselves as the dominant species of the planet. For us, we are in charge of our own destinies, and no species of another kind can tell us otherwise. But one is lead to ponder about the marvels of our own creations. What if the articifial intelligence we created were able to evolve themselves? What if these computers suddenly became self-aware, and starts acknowledging its own existence? It is true that we are the one who controls the technology, but what if the technology were able to control itself? If it became self-aware, what if, all of a sudden, it starts to refuse to follow its human creators? And if not the computers themselves, what if one person controlling these technologies started using them for their own ulterior motives? With our main defenses relying on technological advances, what if these advances were suddenly used against us? Would the humans still be able to lay its claim as the rulers of the earth when a something else establishes themselves as more intelligent and dominant? Such is the fear that some of us have: the fear of having our own technology turned against us. We fear the idea that perhaps someday, these computers that we have in our homes would become intelligent enough to start recognizing its own existence. In the early nineties, technophobia became rampant among the adults, although this fear was largely based on the misconceptions on computers being too overly complicated. Still, for some people, the advancements in technology is reason for them to be cautious about our own inventions. Creating Technopobia in Movies Since early in the 1980s, there have been a string of movies depicting highly advanced technology being used woefully and without any regard towards others. These movies often show state-of-the-art gadgets or creations, which are used against the protagonists to further cause ruin and devastation. Oftentimes these gadgets are used for the wrong reasons, and with its infinite possibilities, it creates the fear that maybe what we have created may not be totally beneficial to us, and could possibly create more harm than help in the long run. Perhaps the most popular among the movies that came out during the eighties that depicted this theme was the 1984 movie Terminator, starring Arnold Schwarzenegger as a human cyborg sent back in time. In the future, Skynet, a computer system fights a losing war against the humans who built it, and who it nearly exterminated. Just before being destroyed, Skynet sends a Terminator back in time to kill Sarah, the mother to be of John Connor, the Leader of the human resistance. The terminator can pass for human, is nearly indestructible, and has only one mission: killing Sarah Connor. One soldier is sent back to protect her from the killing machine. He must find Sarah before the Terminator can carry out its mission (MGM. com). This movie portrays Skynet as a super computer, one that is capable to making decisions for itself. The super computer becomes self-aware, and recognizes the human race as a threat to its existence. It therefore wages a war against all of mankind, which almost led to the anniliation of the entire planet. In 1998, the movie Enemy of the State provided a different insight on abusing highly advanced technology. Robert Dean, the main character of the story, is just a successful and gutsy labor lawyer when he runs into an old college friend who was a big hurry. Unknown to him, that friend secretly drops a disc and viewer containing footage of a political assassination overseen by the senior advisor to the National Security Agency. Unfortunately, that politician soon learns what Dean has in his possession and secretly uses the vast resources of the NSA to find, investigate and stop him before he goes public. Soon, Dean finds himself on the run, with his assests frozen, his loved ones watched and actively hunted by NSA agents using all the survellience technology they have available. Not knowing what is going, Dean must stay one step ahead while trying to figure out the cause of this mess (Yahoo! Movies). This movie dwells on the idea of government surveillance and the invasion of our personal privacy by the government. We see from the movie that these technological advances could be easily used against us, and just as it could make our lives easier, it could also make it extremely difficult. We also find that if technology were to be used the wrong way, then those in power could have a commanding control over our very lives. Another movie that depicted computers going against humans was the highly acclaimed The Matrix. Thomas A. Anderson is a man living two lives: by day he is an average computer programmer and by night a malevolent hacker known as Neo. Neo has always questioned his reality but the truth is far beyond his imagination. Neo finds himself targeted by the police when he is contacted by Morpheus, a legendary computer hacker branded a terrorist by the government. Morpheus awakens Neo to the real world, a ravaged wasteland where most of humanity have been captured by a race of machines which live off of their body heat and imprison their minds within an artificial reality known as the Matrix. As a rebel against the machines, Neo must return to the Matrix and confront the agents, super powerful computer programs devoted to snuffing out Neo and the entire human rebellion (Whatisthematrix. com). The movie is almost identical to the concept of the Terminator, in which there is a computer mind that becomes self-aware of its own existence. Knowing that it has the power of technology, it sees the human race as disposable, and decides to take over and control the entire world. When Neo met Morpheus, he was awakened to the fact that they were being used by the computer systems as mere batteries to continue sustaining their own power. And it was up to them to reawaken the rest of the world from this nightmare that is the Matrix. The Fear of Control What these three films had in common was theme of technology taking over the human lives. The films shared similar highly advanced technology that in one way was very helpful, but at the other end caused problems that were catastrophic. This is what we are afraid of; that maybe perhaps at some point, our own creations would backfire on us and cause a lot of harm towards society, and it would perhaps be unstoppable when it happens. Perhaps what motivates the persistence of these kinds of themes is the fact that we all know that this fantasy that they try to present could and might become possible in the future. Fifty or so years ago, our technology today wasnt even thought of as possible. A lot of things are being developed today that our predescessors couldnt have possibly dreamed of back in the day. Nowadays, the sky is the limit. The human race is making every dream come to life, developing newer and better technology every single day. So deep inside, we know that this threat of computers taking over is not a long shot. We see that perhaps someday, artificial intelligence would become this advanced as to be self-aware. And if this happens, whats gonna stop them from taking over the world and eliminating the human race? In terms of humans going against fellow humans using technology, we ourselves could be comparable to this technology. Donna Haraway mentions how we are like the cyborgs, which are both part machine and part organism. She further states: In short, we are cyborgs. The cyborg is our ontology; it gives us our politics. The cyborg is a condensed image of both imagination and material reality, the two joined centres structuring any possibility of historical transformation. In the traditions of â€Å"Western† science and politics—the tradition of racist, male- dominant capitalism; the tradition of progress; the tradition of the appropriation of nature as resource for the productions of culture; the tradition of reproduction of the self from the reflections of the other—the relation between organism and machine has been a border war (Harraway, 516). With the peer-to-perr capabilities of networked computer communication today, it is likely to have a major impact on both the film and music business. Depending on how this technology is used, it could have either a postive or negative effect on these industries. Everything could be made easier with technology, films and music could be produced with relative ease, and everything to be made more accesible. On the other hand, changing the sytems could mean doing things a lot different, which could cause a chain reaction among those who are involved. Business could be done more efficiently, but it could leave people out of jobs. Human work might be replaced by much more efficient computers doing their jobs, and that could have an effect on the economy of the country. Looking back, technology has certainly come along way since back in the old days, when all of this conveniences didnt exist. It is easy to picture people being intimidated by these advancements, due to its infinite potential. Depending on how it is used, it could be very good for all of us, or it could be catastrophic to all. Only time will tell whether these technological improvements would come back to haunt us in the long run. Works Cited Enemy of the State. Yahoo! Movies. Retrieved 3 June 2008 from http://movies. yahoo. com/shop? d=hvcf=infoid=1800021531 Haraway, Donna. â€Å"A Cyborg Manifesto. † The New Media Reader (1985). pp. 515-541. The Matrix Trilogy. Whatisthematrix. com. Retrieved 3 June 2008 from http://whatisthematrix. warnerbros. com/ The Terminator. MGM. com. Retrieved 3 June 2008 from http://www. mgm. com/title_title. php? title_star=TERMINAT